PROSECCO DOC CONSORTIUM ANNOUNCES 2ND ANNUAL ‘NATIONAL PROSECCO WEEK’ TO PROMOTE WORLD’S MOST POPULAR SPARKLING WINE
Renowned Denomination Welcomes Retailer and Restaurant Partners; Will Promote to Press, Trade and Consumers with Masterclasses, Events, Digital Media and More
New York, April 1st, 2019 – The Prosecco DOC Consortium, the entity that oversees the production of the world’s most popular sparkling wine, is pleased to announce that ‘National Prosecco Week’ will return for its second year June 3-9, 2019. The week-long celebration of Prosecco DOC will include restaurant and retail promotions; masterclasses in New York, Miami, Nashville, Los Angeles and Seattle; ‘Pizza and Prosecco’ events; a digital media and marketing program; and influencer activations. All activities will seek to educate media and trade about Prosecco and showcase its ability to be enjoyed in a variety of occasions and with a wide range of cuisines.
“Last year was a monumental year for the Prosecco appellation, punctuated in no small part by the great work done on behalf of the Prosecco DOC Consortium for National Prosecco Week,” said Kristina Kelley, Senior Director of Public Relations, E. & J. Gallo Winery. “As a leading Prosecco in the US, La Marca is excited to once again work alongside the Prosecco DOC and other quality Prosecco producers as we elevate the appellation even further, making the second-annual National Prosecco Week a success for sparkling consumers and trade partners alike. Through meaningful and concentrated efforts around events, media engagement and influencer outreach, we couldn’t be happier to work together and make the entire Prosecco appellation ‘pop’!”
Prosecco DOC is now welcoming restaurants and retailers to participate in this nationwide celebration by hosting promotions that encourage understanding and trial of Prosecco. In order to participate, retailers must carry at least one of the participating renowned Prosecco producers, including Biancavigna, Cavit, Genagricola, La Marca, Le Contesse, Masottina, Mionetto, Piera Martellozzo, Tenuta Setten, Torresella, Valdo, Villa Degli Olmi, Villa Sandi and Zonin. Promotions can include ‘by the glass’ specials, limited-edition Prosecco and food pairings and other in-store initiatives. Participating stores and restaurants will receive attractive and educational POS materials to ignite consumer interest in the promotion. Additional benefits for restaurant and retail participants include advertising support with National Prosecco Week’s two media partners, VinePair and SevenFifty, social media marketing, press support and digital marketing. All partners will be featured on the National Prosecco Week website (www.casaprosecco.com).
“Taub Family Companies will be participating in National Prosecco Week this year with Palm Bay’s Cavit Prosecco and Taub Family Selection’s Valdo Prosecco. Based on last year’s successful initiative, we anticipate introducing a whole new group of consumers to the world of Prosecco,” said Marcy Whitman, Senior Vice President, Brand Development and Marketing, Taub Family Companies. “We believe the Consortium’s sound strategy to back participating accounts with PR, social media and POS support will lead to increased traffic and sales. At the same time, we are confident that this program will help build the base of Prosecco enthusiasts!”
“This collaborative initiative between the Prosecco DOC Consortium with leading importers and producers helps generate appellation trade education, consumer awareness and market momentum,” said Suzie Kukaj-Curovic, Director, Public Relations & Corporate Communications, Freixenet Mionetto USA. “Mionetto is delighted to continue this partnership and participate in the second annual National Prosecco Week showcasing our flagship Prestige Prosecco DOC Treviso Brut and Prestige Prosecco DOC Organic offerings.”
Now in its second year, National Prosecco Week aims not only to celebrate Prosecco but to serve an important educational purpose, teaching consumers, press and trade how to identify authentic Prosecco and the many different ways one can enjoy it.
“I was very happy with last year’s Prosecco Week promotion, “said Angelo Martelli, Director of Wine, Fairway Markets. “The support and follow through with POS, social media and PR gave my Prosecco sales a nice bump heading into the busy summer selling season.”
For more information on National Prosecco Week and how to participate, please contact Riccardo Frontini (email@example.com) or Alice Gayet (firstname.lastname@example.org) of Colangelo & Partners (www.colangelopr.com), the agency of record in the U.S. for the Prosecco Consortium. To stay updated for upcoming events and promotions, follow Prosecco DOC on Facebook (@proseccodocusa), Instagram (@proseccodoc_usa), and the Consortium’s official US website, www.casaprosecco.com.
About The Prosecco DOC Consortium:
Prosecco was granted the Controlled Designation of Origin status on July 17th, 2009, and the Prosecco DOC Consortium (Consorzio di Tutela della Denominazione di Origine Controllata Prosecco) was created on November 19th of the same year to coordinate and manage the Prosecco DOC. The organization unites the different groups of manufacturers—wineries, individual and associated vine-growers, still wine and sparkling wine producers—to ensure the designation continues to grow and that the production regulations are complied with.
About Prosecco DOC:
Prosecco DOC wines come in Spumante (sparkling), Frizzante (semi-sparkling) and Tranquillo (still) varieties. The wines are made from mainly the Glera grape, native to North East Italy for thousands of years, and can be combined with a maximum of 15% of the following grapes: Verdiso, Bianchetta Trevigiana, Perera, Glera lunga, Chardonnay, Pinot Bianco, Pinot Grigio and Pinot Nero. Prosecco Frizzante and Spumante varieties get their famous bubbles using the Secondary Fermentation production method, bottled under high pressure after fermentation in bulk tanks called autoclaves, as opposed to the traditional method, which bypasses the autoclaves and is used for other sparkling wine varieties. The end result is a brilliant straw yellow wine with fine, persistent perlage and aromas of white flowers, apple and pear. It is fresh and elegant on the palate with moderate alcoholic strength. For more information regarding Prosecco DOC, visit www.casaprosecco.com.