PROSECCO DOC ANNOUNCES 2ND ANNUAL ‘NATIONAL PROSECCO WEEK’
Renowned denomination announces week-long celebration of the popular Italian sparkling wine with masterclasses, restaurant and retail promotions and events for the public, press and trade
New York, NY, May 2, 2019 — The Prosecco DOC Consortium, the entity that oversees the production of the world’s most popular sparkling wine, is pleased to announce that ‘National Prosecco Week’ will return for its second year from June 3-9, 2019 and will include exclusive events, restaurant and retail promotions and masterclasses for media and trade in New York, Miami, Nashville, Los Angeles and Seattle. Activities throughout the week will seek to educate the public about Prosecco and showcase its ability to be enjoyed in a variety of occasions and with a wide range of cuisines.
As part of the festivities, Prosecco DOC will partner with wine media company VinePair to host an exclusive “Prosecco Loves Pizza” event for VinePair readers at Chef Jean Georges’s Public Kitchen in New York City on Thursday, June 6. The event will feature Prosecco and pizza pairings, a combination truly expressive of Italian culture. The event will also feature experiential opportunities for attendees to learn more about the Prosecco DOC.
Prosecco lovers in New York City can also participate in the celebrations by attending a Prosecco and cheese pairing class hosted by Murray’s Cheese on Saturday, June 8th. During the class, attendees will pair six types of cheese with six different Proseccos, exploring the various styles of Prosecco and the ability to pair the popular Italian sparkler with a variety of flavors. Tickets can be purchase at this link.
For those outside of New York City, Prosecco DOC will also launch a nationwide restaurant and retail promotion, which will include Prosecco ‘by the glass’ specials, limited-edition Prosecco and food pairings and more. Through these promotions, the public will have the opportunity to enjoy Prosecco from participating producers, including Biancavigna, Cavit, Genagricola, La Marca, Le Contesse, Masottina, Mionetto, Piera Martellozzo, Tenuta Setten, Torresella, Valdo, Villa Degli Olmi, Villa Sandi and Zonin. For a full list of restaurants and retailers offering National Prosecco Week promotions, please click here.
In its second year, National Prosecco Week seeks to not only celebrate Prosecco but serve an important educational purpose, teaching the public, press and trade how to pair the fragrant, bubbly beverage with many different cuisines and occasions, from backyard barbecues to poolside sipping. “The Consortium is aware of the big potential of the American market, therefore we are extremely glad to launch this initiative after last year’s success,” says Stefano Zanette, President of Prosecco DOC Consortium. “The public’s appreciation of Prosecco DOC has considerably increased in the last few years, both globally and in the USA. We have not only exported the wine, but a brand new consumption model as well.”
Stay tuned for more details about the week-long celebration of Prosecco. For more information on National Prosecco Week and how to participate, please contact Riccardo Frontini (email@example.com) or Natalie Perkins (firstname.lastname@example.org) of Colangelo & Partners (www.colangelopr.com), the agency of record in the U.S. for the Prosecco Consortium. To stay updated for upcoming events and promotions, follow Prosecco DOC on Facebook (@proseccodocusa), Instagram (@proseccodoc_usa), and the Consortium’s official US website, www.casaprosecco.com
About The Prosecco DOC Consortium:
Prosecco was granted the Controlled Designation of Origin status on July 17th, 2009, and the Prosecco DOC Consortium (Consorzio di Tutela della Denominazione di Origine Controllata Prosecco) was created on November 19th of the same year to coordinate and manage the Prosecco DOC. The organization unites the different groups of manufacturers—wineries, individual and associated vine-growers, still wine and sparkling wine producers—to ensure the designation continues to grow and that the production regulations are complied with.
About Prosecco DOC:
Prosecco DOC wines come in Spumante (sparkling), Frizzante (semi-sparkling) and Tranquillo (still) varieties. The wines are made from mainly the Glera grape, native to North East Italy for thousands of years, and can be combined with a maximum of 15% of the following grapes: Verdiso, Bianchetta Trevigiana, Perera, Glera lunga, Chardonnay, Pinot Bianco, Pinot Grigio and Pinot Nero. Prosecco Frizzante and Spumante varieties get their famous bubbles using the Secondary Fermentation production method, bottled under high pressure after fermentation in bulk tanks called autoclaves, as opposed to the traditional method, which bypasses the autoclaves and is used for other sparkling wine varieties. The end result is a brilliant straw yellow wine with fine, persistent perlage and aromas of white flowers, apple and pear. It is fresh and elegant on the palate with moderate alcoholic strength. For more information regarding Prosecco DOC, visit www.casaprosecco.com.