October 18, 2017 – This year will mark the ninth consecutive annual increase for sparkling wines, which suffered a temporary blow during the global financial crisis of 2008. As the U.S. economy continues to improve, sparkling wine appears to have considerable upside as it evolves from an occasion-driven category into much broader usage. The sparkling segment is forecast to continue leading the wine market’s overall growth for the foreseeable future.
Within sparkling wine, imports are fueling the growth. Prosecco volumes in the U.S. have surged more than sixfold since 2010. Non-Champagne imports are attractive to American drinkers especially in the off-premise channel, due to the segment’s accessible pricing.
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